How to create a lobby DVD

Many professional offices and business now have lobby DVDs. They are basically slide shows that promote your business by saying what you do, how you’re unique, and who you are. They’re perfect for a waiting room where clients are a captive audience. You could pay a professional to create these videos or, if you know …

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Online referral sources

Today, many clients are finding you or your firm through online searches. Here are some of the online ways clients can find you and some of the pros and cons of each. Google: Clients just type keywords (Bucks County personal injury, for example) into their search engine (Google, Yahoo, Bing, etc.) and then review the …

How to organize your contact information

Why it’s important to organize your contact information One of the beauties of 21st technology is that it is now easy to make sure your reader is reading only material that is relevant to him/her. To target your pitches (online and offline),  you need to identify the type of readers you have. You should already …

Facebook strategies

Lawyers and law firms are now starting to focus on creating Facebook business pages. One of the big problems with these attempts is that many people use Facebook for personal interests rather than business interests. Still, there are some benefits to these pages and some general Facebook tricks that lawyers and law firms should consider …

Web videos

Many law firms are now using web videos, webinars, screencasts and podcasts to promote their lawyers and to provide authority and instruction for their clients. Web videos really help with your SEO score. They also help to make a personal connection. Types of videos Promotional videos. These presentations are visual and sound presentations which accompany …

Key mistake most law firms makes

Many law firms make the key mistake of just preaching to their own choir. What they should also be doing is preaching to the choirs of those people and organizations they work with. Family lawyers really want their happy former clients, other lawyers who refer them business and professionals such as brokers and psychologists to …